A quick recap...If you missed our first round of Mommy Appreciation Sundays or need a quick reminder of what it is, we're happy to fill you in! Mommies work a never-ending job without getting paid, and rarely even get acknowledged for much of what they do. They ask for almost nothing in return, prioritizing others' needs before their own. 10 to 12 is here to give those moms a little extra attention and TLC, just to let them know how valued and appreciated they really are. We disagree with having only one day a year to truly celebrate these superwomen; we're doing it every month!
What it includes
How exactly do we celebrate Mommy Appreciation Sundays, you ask? For starters, our social medias will be more centered around mommies, including inspirational quotes, images, and stories. We will be providing tips for new and veteran mommies alike. We want 10 to 12 Baby Lounge to feel like a friend, a retreat, a place that makes mommies feel extra special, because they are.
Our goal is to spread that message throughout our Pinterest, Instagram, Facebook, blog posts, etc. In addition, similar to our previous Mommy Appreciation Sundays campaign, we will be doing special giveaways, because mommy and baby freebies are a wonderfully unexpected treat, especially when they're made from the world's softest cashmere! Upon visiting 10 to 12's website, you will be greeted with a pop-up. It gives you the opportunity to enter your email so you can receive a special $25 gift card that will be delivered to your inbox immediately.
This gift card can be used on any 10 to 12 Baby Lounge products, with the exception of our new Llama and Cacti plush toys. However, we are thrilled to announce our new fall line that includes multiple new gift sets, complete with the very cutest baby accessories from cashmere baby shoes to swaddle blanket sets.
Our Happy Mommy, Happy Me cashmere gift set is a favorite amongst breastfeeding mommies, and it is sure to reign you the ultimate baby shower gift bearer amongst your friends. But wait...there's more.
If you provide your email address to receive the $25 gift card to apply toward your next purchase, you will automatically opt-in to a raffle to win cashmere mommy and baby freebies during that month. On the first Sunday of each month, beginning in September, we will select a winner, in celebration of Mommy Appreciation Sundays. The raffle prize will change each month, but for the month of September, it will be one of our Stretch Me swaddle blankets, usually priced at $158! Spread the word to your new mommy friends! No purchase is required to win*. We only strive to give back to our community of mommies t0 help them feel more supported.
Why is this so important to us?
As a brand that has experienced mothers on the team, we understand the needs and feelings that are common amongst moms. Mommy Appreciation Sundays is not only about showing mommy appreciation by giving them special deals - it's about creating a community of mommies who can be there for each other. As moms, we can celebrate each other's victories, hold each other up during the tough parts, and encourage each other on our journeys as mothers.
That's why we loved sharing our live event so much this past summer; moms were able to make connections with each other, mommy bloggers, mom influencers, our non-profit partner Baby2Baby and press who happen to be mothers themselves. We hope to continue to share rewarding experiences and treats with our growing community of mommies, and welcome new ideas in the comments below!
Stay tuned for more details on that in the coming months as Mommy Appreciation Sundays continues to evolve. In the meantime, we hope you take advantage of the opportunities for mommy and baby freebies this fall by entering into our monthly drawings along with your mommy pals, and we hope we can be a place of support and love through #MOMMYAPPRECIATIONSUNDAYS.